Food and Drink Brands
New launches, category innovations and retail conversations happen fast - your comms can’t fall behind. Nibble connects you with senior PR freelancers who understand how to turn taste, trend and brand story into media coverage that builds trust with buyers, editors and consumers alike.
BUILT BY AWARD-WINNING AGENCY OWNERS
Why food and drink brands choose Nibble
Timing matters in food and drink. Whether you're launching a new SKU, pitching to buyers, or entering a new category - plug in experienced PR talent when it counts and only pay for what you need.
PRs who get food culture
Nibble freelancers have landed coverage for everything from alt-spirit start-ups
to household snack brands in titles like The Grocer, Stylist, The Guardian, and Waitrose Weekend.
From shelf appeal to story appeal
Work with PRs who know how to turn flavour, function, and origin into a narrative that gets attention - from consumers, buyers, editors, and influencers alike.
Flexibility for seasonal launches and campaigns
Work with a PR for always on ‘retainer’ support, or book a freelancer for a ‘project’ around key trading windows, product drops or trade show activity - with flexible notice periods and without costly layers of agency management.
Only the top-rated, matched to your brief
Every freelancer is reference-checked, interviewed, and rated by brands like yours.
You’ll only see talent that’s relevant, proven and ready to deliver.
We are trusted by
Nibble freelancers have been rated 4.9/5 on average
GET MATCHED IN MINUTES
How Nibble works
Post a Brief
Explain the work in minutes with our intuitive Q&A. Your brief is confidential and hidden from Google. Only your matches will see it.
Match
Review freelancer profiles, past work, reviews and Nibble ratings for up to 10 AI-matched PRs, saving you time sifting through endless CVs.
Book Calls
Seamlessly schedule a Zoom or launch one instantly, all on Nibble, to to find your freelance PR.
Review Proposals
Freelancers will share a summary of why they are right for the work and outline how they will achieve the results.
Hire and Pay
Pay securely and stay in control of payouts, whilst powering up your agency.
CASE STUDY
Sentia’s Science-Led PR Launch
Sentia, a science-led alcohol alternative, needed to educate consumers and the media on its functional benefits and carve out a space in a growing but misunderstood category. With the help of a Nibble-matched freelancer:
targeted media features were secured in titles like The Telegraph, WellDoing, and Champagne and Cheese.
high-impact interviews and in-depth reviews helped position Sentia as a credible and category-defining brand.
The result? A surge in awareness, retail interest, and credibility - framing Sentia as a leading name in the future of functional drinks.
HIRE AND PAY VIA NIBBLE'S SECURE STRIPE-POWERED SYSTEM
Stay in control of freelancer payouts in line with results
Ongoing Support
From £1,500 per month
- Paid and held at the start of each period
- Released to freelancers at the end of the period
- 7 day window after month end to pause payouts
- One month minimum, cancel anytime
Project Work
From £2,000 per project
- Paid in full and held securely when you hire
- 50% released after the start date
- 50% release upon completion
- 7 day window after each stage to pause payouts
Creative Ideation
From £500 per project
- Paid and held securely when you hire
- 50% released after the start date
- 50% released upon completion
- 7 day window after each stage to pause payouts
*VAT dependent on PR's individual status and is clearly signposted within proposals.
A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).
Ongoing Support
From £1,500 per month
- Paid and held at the start of each period
- Released to freelancers at the end of the period
- 7 day window after month end to pause payouts
- One month minimum, cancel anytime
Project Work
From £2,000 per project
- Paid in full and held securely when you hire
- 50% released after the start date
- 50% release upon completion
- 7 day window after each stage to pause payouts
Creative Ideation
From £500 per project
- Paid and held securely when you hire
- 50% released after the start date
- 50% released upon completion
- 7 day window after each stage to pause payouts
*VAT dependent on PR's individual status and is clearly signposted within proposals.
A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).
Ongoing Support
From £1,500 per month
- Paid and held at the start of each period
- Released to freelancers at the end of the period
- 7 day window after month end to pause payouts
- One month minimum, cancel anytime
Project Work
From £2,000 per project
- Paid in full and held securely when you hire
- 50% released after the start date
- 50% release upon completion
- 7 day window after each stage to pause payouts
Creative Ideation
From £500 per project
- Paid and held securely when you hire
- 50% released after the start date
- 50% released upon completion
- 7 day window after each stage to pause payouts
*VAT dependent on PR's individual status and is clearly signposted within proposals.
A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).
Ongoing Support
From £1,500 per month
- Paid and held at the start of each period
- Released to freelancers at the end of the period
- 7 day window after month end to pause payouts
- One month minimum, cancel anytime
Project Work
From £2,000 per project
- Paid in full and held securely when you hire
- 50% released after the start date
- 50% release upon completion
- 7 day window after each stage to pause payouts
Creative Ideation
From £500 per project
- Paid and held securely when you hire
- 50% released after the start date
- 50% released upon completion
- 7 day window after each stage to pause payouts
*VAT dependent on PR's individual status and is clearly signposted within proposals.
A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).
What Food and Drink PR Can Do for Your Brand
In a crowded category, smart PR helps people remember you - and choose you. Whether you’re new to shelf or looking to scale, the right stories build loyalty and drive sales.
Find a PR Freelancer Now
Launch with buzz
Build momentum around new products or seasonal drops.
Secure retail interest
Get seen by buyers through relevant, credible press.
Build brand loyalty
Share your origin story and product values in a meaningful way.
Stand out in a noisy category
Turn unique ingredients or processes into headlines.
FAQs AND handy LONGER READS
From why we’re free to use, to who can the Nibble
network help achieve their goals?
Who is Nibble for?
We are for brands, businesses and professionals looking for an alternative to the conventional public relations agency or hiring in-house, and talented PR specialists looking for exciting new client work they’re passionate about.
Because the freelance world is dynamic, our client range is diverse. From large corporations and small businesses or startups needing a specialised PR consultant, such as for industries like fintech or healthcare, and professional individuals who want some personal PR, to growing agencies looking for extra freelance power they can trust. What they all have in common is a desire to find a flexible and cost-effective solution, and little time to spend searching and screening freelancers themselves or paying recruitment fees. They want a recommendation from peers that they trust, which is what we bring: All the freelancers in our directory have been recommended by other clients, and only get matched for briefs looking for the skills they score high for.
The contractors on the Nibble database are exceptionally skilled, and varied in regards to seniority and experience. Clients can find consultants to work on new product launches, run an ongoing day to day ‘virtual press office’, grow and protect brand reputation, land interviews, or even create standalone PR strategies, plans and toolkits to be activated DIY.
How do I know if the PR freelancer understands food and drink?
We only match you with freelancers who’ve been rated by past clients for food and drink PR. Whether your brand is DTC, premium FMCG or challenger, we’ll show you the right expertise.
Every single freelancer has been interviewed and reference-checked by our team - so the shortlist you receive (up to 10 top PR experts) is fully pre-vetted. Now it’s just about finding the right fit for your business.
Can a freelancer help with both trade and consumer press?
Yes. If your brief requires both, you’ll only be matched with freelancers who’ve delivered on both fronts - rated for each skill, with a proven record of results.
How does your matching work?
Our founding team has taken its experience as the client brand, the freelancer, and running an award-winning boutique London PR firm, plus years spent hiring and connecting brands to PR consultants offline, to create an AI-powered tech solution with a winning formula for matching the right work with its perfect publicity partner.
The online experience is designed to imitate a real world process, and our proprietary matching algorithm takes into account the type of work a freelancer wants to do and has been highly recommended for, as well what clients say they are like to work with.
The top 10 or less are matched with each client’s new brief, giving them a concentrated shortlist of the most highly recommended people to choose from. Now they just need to get talking, and pick the right person and proposal for them.
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