The PR Challenge
Grace, the founder of Dare to Be Fit, runs an online fitness coaching business empowering women worldwide to gain confidence, lose body fat, and achieve their goals - without giving up their favourite foods. Through her bespoke app, she creates personalised workout and nutrition programmes tailored to her clients' needs, fostering a supportive coach-client relationship with regular check-ins and progress tracking.
Despite her hands-on approach and steadily growing client base, Grace relied solely on Instagram to market her services and wanted to to grow her business further. She wanted a PR strategy to amplify her visibility, secure brand collaborations, and position herself as a leading fitness expert in her field.
The PR Approach
Grace found a freelance PR specialist on Nibble to help her reach more potential clients. Opting for a monthly retainer, Grace ensured she had a consistent and flexible approach to achieving her goals while also adapting the strategy as opportunities arose.
Our Nibble freelancer created a plan that focused on two core goals: building her profile through brand collaborations and securing press coverage to position her as a trusted voice in fitness.
Recognising Grace’s status as a nano-influencer, the freelancer identified brands with aligned values and smaller followings as ideal partners. Partnerships with STEP One Underwear, Oato Fresh Oat Milk, and Vieve Protein Water would demonstrate her marketability and connect with relevant audiences.
On the media side, the freelancer developed pitches centred on topical trends, such as TikTok-inspired workouts and predictions for 2025 fitness trends, and leveraged her expertise to craft compelling narratives for journalists. A standout pitch, the “New Year Fitness and Nutrition 6-Week Challenge,” further positioned Grace as a thought leader in the wellness space and resonated with top-tier media outlets.
We secured over 20 pieces of media coverage, including a feature in Marie Claire within the first week, which set the tone for a campaign that delivered outstanding results.
The PR Results
The retainer-based PR strategy for Grace’s fitness coaching business delivered impressive outcomes, securing over 20 pieces of media coverage in high-profile outlets. Grace’s expertise was prominently featured in Sunday Express’s S Magazine, Marie Claire, and Stylist, with articles exploring topics like resistance band workouts, chi ball exercises, and 2025 fitness trends. This extensive coverage amplified her credibility and positioned her as a trusted voice in the fitness industry.
Among the standout features were articles in Yahoo, OK! Magazine, and Bella, which spotlighted Grace’s practical fitness tips in “New Year New You” features. These widely read pieces were perfectly timed to capitalise on the fitness season. Additional opportunities included, My Weekly, National Geographic Traveller, further coverage in Stylist, and Mail on Sunday’s You Magazine published an engaging feature focused on ab-centric fitness routines, further solidifying her reputation as a go-to fitness expert.
In addition to the media coverage, six successful brand collaborations highlighted Grace’s ability to connect authentically with aligned audiences. These partnerships reinforced her marketability and paved the way for potential collaborations with industry leaders.
What Nibble’s Freelancer Said:
“We managed to secure over 20 pieces of media coverage, including features in top publications. The first major win came within a week, which really set the tone for the campaign. Working on a retainer gave us the flexibility to keep the momentum going and adapt as new opportunities popped up. The collaborations we landed showed just how much potential Grace has as a fitness ambassador.”
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