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PR Strategy for Beauty Brands That Delivers Results

From product launches to viral TikTok moments, beauty moves fast. Nibble connects you with senior PR freelancers who’ve worked with skincare disruptors, global cosmetics giants, and luxury beauty brands - turning products into trends and founders into household names.

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BUILT BY AWARD-WINNING AGENCY OWNERS

Why beauty brands choose Nibble

When trends shift overnight and product drops are everything, timing is critical. Plug experienced beauty PR talent into each launch, campaign, or collab - and pay only for what you need, when you need it.

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PRs who understand beauty culture
Nibble matches you with freelancers who’ve helped launch skincare lines, drive influencer seeding campaigns, and land hero products in Vogue, Allure, and The Times beauty pages.

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Support at every stage of your brand’s growth
Whether you’re launching a new cosmetics line, entering a major retailer, or repositioning a heritage brand, Nibble freelancers know how to craft stories that speak to editors, buyers and beauty lovers alike.

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Flexible support that fits your calendar
Work around seasonal peaks, launch dates or retail moments - without locking into a long-term retainer. Book the right expertise for each campaign and scale up or down as needed.

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Vetted talent with a track record
Every freelancer is interviewed, reference-checked, and rated by brands like yours. You’ll only see top matches based on experience, skillset, and success on similar briefs.

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We are trusted by

Nibble freelancers have been rated 4.9/5 on average

GET MATCHED IN MINUTES

How Nibble works

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1

Post a Brief

Explain the work in minutes with our intuitive Q&A. Your brief is confidential and hidden from Google. Only your matches will see it.

2

Match

Review freelancer profiles, past work, reviews and Nibble ratings for up to 10 AI-matched PRs, saving you time sifting through endless CVs.

3

Book Calls

Seamlessly schedule a Zoom or launch one instantly, all on Nibble, to to find your freelance PR.

4

Review Proposals

Freelancers will share a summary of why they are right for the work and outline how they will achieve the results.

5

Hire and Pay

Pay securely and stay in control of payouts, whilst powering up your agency.

HIRE AND PAY VIA NIBBLE'S SECURE STRIPE-POWERED SYSTEM

Stay in control of freelancer payouts in line with results

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Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
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Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
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Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

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Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
african girl img

Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
two person meet img

Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

two person meet img

Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
african girl img

Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
two person meet img

Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

two person meet img

Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
african girl img

Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
two person meet img

Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

What Beauty PR Can Do for Your Brand

Great PR builds desire, trust, and cultural relevance. Whether you're launching your first product or scaling globally, the right coverage gets people talking - and buying.

Find a PR Freelancer Now
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Build brand awareness

Get featured in the titles your customers read - online and in print.

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Drive product sell-through

Create timely, targeted buzz around launches and restocks.

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Boost credibility and trust

Earn endorsements from editors, beauty experts and influencers.

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Shape your founder narrative

Position yourself as an innovator, creative force, or industry expert.

FAQs AND handy LONGER READS

From why we’re free to use, to who can the Nibble
network help achieve their goals?

Who is Nibble for?

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We are for brands, businesses and professionals looking for an alternative to the conventional public relations agency or hiring in-house, and talented PR specialists looking for exciting new client work they’re passionate about.

Because the freelance world is dynamic, our client range is diverse. From large corporations and small businesses or startups needing a specialised PR consultant, such as for industries like fintech or healthcare, and professional individuals who want some personal PR, to growing agencies looking for extra freelance power they can trust. What they all have in common is a desire to find a flexible and cost-effective solution, and little time to spend searching and screening freelancers themselves or paying recruitment fees. They want a recommendation from peers that they trust, which is what we bring: All the freelancers in our directory have been recommended by other clients, and only get matched for briefs looking for the skills they score high for.

The contractors on the Nibble database are exceptionally skilled, and varied in regards to seniority and experience. Clients can find consultants to work on new product launches, run an ongoing day to day ‘virtual press office’, grow and protect brand reputation, land interviews, or even create standalone PR strategies, plans and toolkits to be activated DIY.

How do I know if the PR freelancer understands the beauty industry?

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We only match you with freelancers who’ve worked in beauty or cosmetics PR before.

Whether your brand is in skincare, haircare, fragrance or wellness, our AI-powered system connects you with relevant experience.

Every single freelancer has been interviewed and reference-checked by our team - so the shortlist you receive (up to 10 top PR experts) is fully pre-vetted. Now it’s just about finding the right fit for your business.

Can a freelancer help with both press and influencer outreach?

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Yes. Many freelancers in our network have proven experience in both areas. If your brief requires both, you’ll only be matched with those who’ve been rated by past clients for each of those skills.

How does your matching work?

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Our founding team has taken its experience as the client brand, the freelancer, and running an award-winning boutique London PR firm, plus years spent hiring and connecting brands to PR consultants offline, to create an AI-powered tech solution with a winning formula for matching the right work with its perfect publicity partner.

The online experience is designed to imitate a real world process, and our proprietary matching algorithm takes into account the type of work a freelancer wants to do and has been highly recommended for, as well what clients say they are like to work with.

The top 10 or less are matched with each client’s new brief, giving them a concentrated shortlist of the most highly recommended people to choose from. Now they just need to get talking, and pick the right person and proposal for them.