Sports & Fitness Hero Image
PR Strategy for Sport
and Fitness Brands

Whether you’re scaling a wellness brand, building your client base, or launching a new fitness concept, our freelancers know how to turn your story into business results.

Sports and Fitness Brief Examples Image

BUILT BY AWARD-WINNING FOUNDERS

Why sport and fitness brands choose Nibble

Campaigns don’t wait for agencies to free up capacity. Nibble gives you instant access to PR experts who specialise in movement, wellness, and health - with no long-term commitments.

connection-yellow.svg icon

PRs who know the industry
Get matched with freelancers who’ve worked with personal trainers, fitness startups, and wellness studios.

presentation-blue icon

From local buzz to national press
Whether you want to fill a class or promote a new product line, we help you get featured where it matters.

aim-purple icon

Flexible, campaign-led support
Book freelancers for seasonal campaigns, launches, or ongoing retainers.

check-yellow icon

All pre-vetted and proven
Every freelancer is reference-checked, interviewed, and rated by other brands like yours.

why sports img

We are trusted by

Nibble freelancers have been rated 4.9/5 on average

GET MATCHED IN MINUTES

How Nibble works

rocket line rocket line rocket line
1

Post a Brief

Explain the work in minutes with our intuitive Q&A. Your brief is confidential and hidden from Google. Only your matches will see it.

2

Match

Review freelancer profiles, past work, reviews and Nibble ratings for up to 10 AI-matched PRs, saving you time sifting through endless CVs.

3

Book Calls

Seamlessly schedule a Zoom or launch one instantly, all on Nibble, to to find your freelance PR.

4

Review Proposals

Freelancers will share a summary of why they are right for the work and outline how they will achieve the results.

5

Hire and Pay

Pay securely and stay in control of payouts, whilst powering up your agency.

CASE STUDY

Grace Reuben’s PR breakthrough

Grace Reuben, an online fitness coach and founder of Dare to Be Fit, needed to grow beyond Instagram and build media credibility. With the help of a Nibble-matched freelancer:

20+

targeted media placements were secured, including features in Marie Claire, Stylist, and Sunday Express.

6+

brand collaborations landed with like-minded wellness and performance brands.

the result? Grace went from nano-influencer to widely recognised fitness voice, with inbound leads and a credible, media-backed profile.

Grace Reuben img

HIRE AND PAY VIA NIBBLE'S SECURE STRIPE-POWERED SYSTEM

Stay in control of freelancer payouts in line with results

two person meet img

Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
african girl img

Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
two person meet img

Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

two person meet img

Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
african girl img

Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
two person meet img

Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

two person meet img

Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
african girl img

Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
two person meet img

Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

two person meet img

Ongoing Support

From £1,500 per month

  • Paid and held at the start of each period
  • Released to freelancers at the end of the period
  • 7 day window after month end to pause payouts
  • One month minimum, cancel anytime
african girl img

Project Work

From £2,000 per project

  • Paid in full and held securely when you hire
  • 50% released after the start date
  • 50% release upon completion
  • 7 day window after each stage to pause payouts
two person meet img

Creative Ideation

From £500 per project

  • Paid and held securely when you hire
  • 50% released after the start date
  • 50% released upon completion
  • 7 day window after each stage to pause payouts

*VAT dependent on PR's individual status and is clearly signposted within proposals.

A 4.5% platform fee is applied to all payments, for Stripe payment processing (8% for non-UK cards).

What Sport & Fitness PR Can Do for Your Brand

Media visibility brings credibility, attention and long-term value. Whether you’re building a personal brand or launching a new product, smart PR makes you memorable.

Find a PR Freelancer Now
agency freelancer img
aim-blue icon

Attract more clients or users

Stand out in a competitive fitness space.

idcard-yellow icon

Position yourself as an expert

Get featured for your knowledge, not just your abs.

money-yellow icon

Drive brand collaborations

Use PR to unlock paid partnerships and brand deals.

star-purple icon

Support launches and challenges

Get the right attention at the right time.

FAQs AND handy LONGER READS

From how we vet freelancers to finding the perfect sport PR fit

Who is Nibble for?

small down arrow

We are for brands, businesses and professionals looking for an alternative to the conventional public relations agency or hiring in-house, and talented PR specialists looking for exciting new client work they’re passionate about.

Because the freelance world is dynamic, our client range is diverse. From large corporations and small businesses or startups needing a specialised PR consultant, such as for industries like fintech or healthcare, and professional individuals who want some personal PR, to growing agencies looking for extra freelance power they can trust. What they all have in common is a desire to find a flexible and cost-effective solution, and little time to spend searching and screening freelancers themselves or paying recruitment fees. They want a recommendation from peers that they trust, which is what we bring: All the freelancers in our directory have been recommended by other clients, and only get matched for briefs looking for the skills they score high for.

The contractors on the Nibble database are exceptionally skilled, and varied in regards to seniority and experience. Clients can find consultants to work on new product launches, run an ongoing day to day ‘virtual press office’, grow and protect brand reputation, land interviews, or even create standalone PR strategies, plans and toolkits to be activated DIY.

How do I know if the PR freelancer understands sport and fitness?

arrow down

You’ll only be matched with freelancers who’ve been rated for sport, wellness or fitness PR.

Every single freelancer is interviewed and reference-checked before they can be matched with clients like you.

Can PR help me land brand partnerships or sponsorships?

arrow down

Yes. Many clients use PR to build credibility and visibility that leads to paid collaborations. Your freelancer will tailor pitches to highlight your value as a partner.

How does your matching work?

arrow down

Our founding team has taken its experience as the client brand, the freelancer, and running an award-winning boutique London PR firm, plus years spent hiring and connecting brands to PR consultants offline, to create an AI-powered tech solution with a winning formula for matching the right work with its perfect publicity partner.

The online experience is designed to imitate a real world process, and our proprietary matching algorithm takes into account the type of work a freelancer wants to do and has been highly recommended for, as well what clients say they are like to work with.

The top 10 or less are matched with each client’s new brief, giving them a concentrated shortlist of the most highly recommended people to choose from. Now they just need to get talking, and pick the right person and proposal for them.