With Christmas around the corner, the holiday season presents an ideal time for startups to create buzz, connect with audiences, and boost brand awareness. Consumers are more engaged and enthusiastic during this festive period, making it the perfect time for a memorable PR campaign. Here are some Christmas PR ideas to help your startup shine this season.
Consider introducing a limited-edition product, service, or packaging specifically for the Christmas season. Festive-themed items are a great way to generate excitement and encourage media coverage. Think about what makes sense for your brand, whether it’s holiday-inspired packaging, a special product line, or a seasonal version of your core service. Highlighting the exclusivity of these offerings can also create urgency among customers.
Aligning with a charitable cause during the Christmas season can enhance your brand’s reputation and foster goodwill. Partner with a local charity or create a campaign where a percentage of your holiday sales goes to a meaningful cause. Not only does this generate positive PR, but it also resonates with customers who value businesses that give back to the community.
A smartly written Christmas checklist or gift guide can do double duty: provide value to your audience and give journalists a reason to feature your brand. Whether it’s a founder’s gift guide, holiday survival tips for busy professionals, or a feel-good round-up of local makers, these guides can make great press angles when pitched the right way.
The holiday season presents an ideal time for startups to create buzz, connect with audiences, and boost brand awareness.
Collaborate with influencers who resonate with your brand to promote your Christmas offerings. Influencers can help amplify your brand’s holiday messaging through festive content, giveaways, or product recommendations. Working with local influencers is also a great way to engage audiences who value supporting businesses within their communities.
Sharing authentic customer stories or testimonials can build trust and resonate emotionally with potential customers, especially around Christmas. Consider featuring stories that capture holiday memories, family traditions, or community connections that align with your brand.
Christmas PR campaigns are all about creating meaningful interactions, building positive associations with your brand, and making a lasting impact on your audience. Whether it’s through festive-themed products, charitable partnerships, or engaging virtual events, there are countless ways to make your startup stand out this season.
Need help with your Christmas PR strategy? Match with highly recommended freelance PRs who’ve got a track record for knocking it out the park. Get started here.
To make the experience of our site better and so we can keep improving our services, please click ‘Accept Cookies’ below.