As brands look for more marketing options outside of traditional agencies and in-house hires, freelance platforms have become a go-to for finding flexible, high-quality marketing and communications support.
But with so many options available, how do you know which one fits your needs?
Here’s a side-by-side look at some of the most popular UK-focused freelance platforms for PR, social, SEO and marketing talent.
PR Cavalry – PR-Only, Specialist Focus
PR Cavalry specialises exclusively in freelance PR professionals. Clients post briefs and get interest from relevant freelancers. It offers a focused experience but relies heavily on clients to do the vetting and selection themselves as they offer a quality over quantity approach.
Best for:
Passionfruit – Curated Marketing Talent
Passionfruit offers a curated freelancer network across PR, social, content, SEO, and design - mainly serving startups and high-growth brands. Their interface is sleek and they lean into being a more “managed” experience making it a strong fit for teams with the budget and appetite for a more involved setup.so are involved in the delivery of the work.
Best for:
YunoJuno – Large Marketplace for Creative & Tech Talent
YunoJuno is a well-established UK freelancer marketplace with broad coverage, including developers, creatives, marketers and more. Their workflow tools are robust, but the platform can feel overwhelming for niche roles.
Best for:
The Work Crowd – PR and Comms with Agency DNA
The Work Crowd combines a marketplace model with consultancy support. Freelancers vary in seniority and specialism, but the platform is positioned around strategic marketing and PR roles with a traditional agency feel.
Best for:
As brands look for more marketing options outside of traditional agencies and in-house hires, freelance platforms have become a go-to for finding flexible, high-quality marketing and communications support.
PeoplePerHour – Open Marketplace at Scale
PeoplePerHour covers a wide range of freelance services, from admin support to branding. Its open bidding model allows clients to access a high volume of freelancers, though quality and relevance can vary.
Best for:
Upwork – Global Freelancers, Mixed Fit
Upwork is one of the world’s largest freelancer platforms, connecting clients to global talent. While competitive pricing and 24/7 availability are big pluses, it’s less tailored for UK-specific comms or culturally aligned campaigns.
Best for:
Nibble – Curated Freelancers for PR & Marketing
Nibble is a UK-based platform connecting businesses with top-tier freelance talent across PR, digital marketing, SEO, and social media. All freelancers are pre-screened and recommended by other clients, and the platform uses AI-assisted matching to connect briefs with a shortlist of best-fit freelancers.
Budgets are transparent (starting at £500/month for retainers), and freelancers are held to high quality standards through ongoing rating and review.
Best for:
Which Platform Should You Choose?
There’s no one-size-fits-all answer - it depends on your goals, budget, and how hands-on you want to be. Some platforms are better for volume; others for niche expertise or strategic support.
But if you're after a platform focused on quality over quantity, with freelancers trusted by real clients, and a smart matching system that does the filtering for you, Nibble may be the right choice
It’s free to use for clients, quick to get started, and ideal for brands that value great work and minimal hassle.
Ready for some top-notch PR? Match with highly recommended freelance PRs who’ve got a track record for knocking it out the park. Get started here.
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